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Calling All Designers! Zero Hero Competition

Competition brief

We are very excited to announce the very first ZeroHero Design Competition organized by Mediatree and aim to promote our sustainability project known as GreenerRoadshowsTM.


What are we looking for?

To have a Mascot / character that represents what we do at GreenerRoadshowsTM.

Sustainability is an issue we take seriously at Mediatree. We take steps to ensure that our environmental impact is minimised and that our social impact is maximised. This competition was created to engage with you and everyone in the artistic community about sustainability in the industry. We also hope that is can serve as an opportunity to build your portfolio and gain experience.


Wondering what in the world GreenerRoadshowsTM is?

Great question! GreenerRoadshowsTM are roadshows or financial events (Investor Days, CMDs, Results Presentations etc.) in which we team up with our client to mitigate the negative externalities of the IR activity as much as possible and then offset the remainder; the unavoidable damaging impact that IR activities have on the environment.

We want to go further than this and share our passion for sustainability with our industry and beyond. You may not necessarily be a designer but if you share our passion to create positive environmental change and have a great idea, we would love to see your entries!


The competition

For this competition, you need to design a character that represents what we do at GreenerRoadshowsTM. The character will be an identity for sustainability and a champion for net zero emissions. This competition is a chance for you to showcase your talent and ability, let your imagination run wild!


Judging and prizes

The submissions will be judged by an internal GreenerRoadshowsTM panel consisting of the directors of the company, the sustainability team, and the internal graphic designer.

Each submission will be assigned points based on certain criteria and the winner will be the submission with the highest total points.

1st place: £500 prize money, referenced in promotional materials

2nd Place: £250 prize money

3rd place: £100 prize money

Top 3 winners will receive a certificate signed by the CEO as a token of appreciation and confirmation of participation.

Top entries will receive mentions in social media pages and on our blog page to showcase the talents of the competitors.



Anyone with a passion for the environment and/or a talent for design and illustration.


Guidelines (the boring but important stuff)

Avoid using human or gendered characters

Entries with copyright or trademarks infringements will not be accepted.

Our official GreenerRoadshowsTM colour is :

RGB: 0, 174, 129

CMYK: 78, 4, 67, 0

Pantone: Green C

Dichromacy – Protanopia: 162, 152,118; Deuteranopia:173, 146, 135; Tritanopia: 56, 167, 181

Trichromacy – Protanomaly: 103, 160, 122; Deuteranomaly: 110,156, 133; Tritanomaly: 36,170, 162

Monochromacy – Achromatopsia: 117, 117, 117; Achromatomaly: 74, 138, 121

However, designs do not necessarily need to be in this colour and will not affect the judging phase.


Entries with a short description of the character and how you designed it. A slogan or motto will receive extra points in the judging phase.

Entry must be as an electronic submission in both a print-ready PDF and editable format.



Please submit your designs by the 15th January 2021. You can submit your designs to zeroherocontest@media-tree.com with your name and brief background.



Only the designs of the 1st place winner will be used. This character will be used in future marketing and promotional material by Mediatree and edited by its internal design department.

Mediatree values intellectual property. All other entries will not be used in any material nor used for any other purposes other than to present the entries at the closure of the competition.

Mediatree will aim to promote all the artists that participated in the competition on our relevant platforms.

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