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And the winner is…

GreenerRoadshowsTM has been at the forefront of our drive to embody sustainability in everything we do at Mediatree. It is not just limited to calculating, mitigating, and offsetting roadshows but also represents the actions we take to reduce our environmental impact. The social dimension of GreenerRoadshowsTM was an area that we knew could be improved and this inspired us to hold the Zero Hero Design Competition.


The Zero Hero Design Competition was created to engage with the design community and provide a platform for designers to showcase their abilities and work. The brief was simple: create a character or mascot that represents the essence of GreenerRoadshowsTM.


Entries were received from all corners of the world, from all walks of life, and from all ages. Unfortunately, we could only pick three winners from the pool of amazing designs. After a long and arduous judging process, we can announce that the winners are:


1st place: Isabelle Sophie

2nd place: Ignacio Sánchez Zudaire

3rd place: Silin Lu


Congratulations to our top three designers! Their characters thoroughly encapsulated the themes of GreenerRoadshowsTM and its activities.

Thank you and well done to everyone who took part! The standard was incredibly high, and it was an amazing insight to see how sustainability is viewed amongst designers.

All the contestants have been extremely motivated and greatly talented individuals who understand the importance of sustainability. Here are some of the stories of our contestants:


Abdelmonem Amin, 67

Egypt but based in New York, USA

Abdelmonem is an Egyptian born artist and graphic designer based in New York.  He has been a freelance graphic designer since 2000.  His work focuses on brand identity, posters, logos, and book covers.

Website: http://www.graphicsbyamin.com./


Ana Gabriel Bo, 22

Asti, Italy

Ana is an enthusiastic and proactive visual designer with a passion for branding, editorial and film photography.  Her strengths are both artistic and conceptual with her creative side always going above and beyond to solve problems in a wide variety of fields. Ana is always looking for inspiration around her and new projects to dive into. She has a multidisciplinary and multicultural background that pushes her to travel and network all over the world.

Behance: https://www.behance.net/anagbo98d462

LinkedIn: https://www.linkedin.com/in/ana-gabriela-bo-072b741a8/

Instagram: https://www.instagram.com/ana.graphic.s/


Andrea Busi, 32

Brescia, Italy

Andrea possesses a specialist degree in Graphic Design Multimedia obtained in Brescia in 2015 and a graphic diploma achieved in 2007. He has vast experience as a graphic designer with writing and reviewing articles for print and web. He likes to reinterpret digital pictures of the past and in his downtime, enjoys visiting exhibitions and museums.

Instagram: https://www.instagram.com/corpomobile/


Anna MacDonald, 18

Rochester, NY, USA

Anna is an amateur artist specializing in cute characters inspired by Japanese chibi and kawaii styles.

Instagram: https://www.instagram.com/secretagentsushi/


Diana Válová, 16

Czech Republic

Diana loves art, sports, traveling and whatever life brings to her. Through art she seeks to discover and inspire others, telling a story through her work. She is driven by passion and believes that everyone has something special to show to the world.


Ezgi Şen, 27

Istanbul, Turkey

Ezgi Şen is a Graphic Designer, Illustrator and Artificial Intelligence Researcher. She is also a PhD student in graphic design and works on the relationship between artificial intelligence and design.

Behance: Ezgi Şen


Gigi Cheung, 24

Hong Kong

Gigi has an academic background of environmental / science communication and engagement studies and is currently working to promote green buildings. She is actively learning and improving her graphic design skills in order to produce better materials for raising awareness and educating the public on environmental issues.

Linkedin: http://www.linkedin.com/in/gigi-cheung-886549162


Ignacio Sánchez Zudaire, 36

Argentina, but based in Berlin, Germany

Ignacio is a graphic designer and illustrator from Argentina currently living in Berlin and working under the professional pseudonym of 11-11.

He works for start-ups and established companies worldwide, creating sound visual communication concepts for digital platforms as well as traditional print media. His work is based on research, study and the development of ideas combining his skills as an illustrator to enrich and enhance the brand message in his designs.

Instagram: https://www.instagram.com/11_11visualstudio/

Website: https://11-11visualstudio.com/


Isabelle Sophie, 18

Paris, France

Isabelle has loved drawing and painting since she can remember. Being an only child of an architect and a painter, she guesses the apple doesn’t fall far from the tree. She is currently in university studying Linguistics and Literature and looks forward to finding a way of combining her interests in art and literature into a sustainable career.


Muskan Arora, 21

Jalandhar, Punjab, India

Muskan is a final year Bachelor of Commerce student and is passionate about designing and content writing. He enjoys entering competitions and will grab any opportunities to learn more.

Instagram: https://www.instagram.com/smile_hustle/


Paul J Thykatt, 18


Paul has a passion to learn sustainable development in India and wants to pursue education in natural science.


Silin Lu

London, UK

Silin Lu is a graphic designer who is currently studying visual communication design at the Royal College of Art. Specialized in visual design, she is also a very versatile artist who can achieve different art styles and apply her skills to other situations, such as character design.

Instagram: https://www.instagram.com/_silinlucy_/


Timon Holzer, 21

Austria, but based in Edinburgh, UK

Timon is a trained Graphic Designer and moved to Edinburg to study Interaction Design & Digital Media.


If you want to work with any of these extremely talented designers, then please get in touch with them directly or email our sustainability manager Chris who will be more than happy to put you in contact with them.