Legrand, a world leader in the low voltage electrical equipment market, became one of the most successful private equity backed IPOs when it floated on Euronext Paris in March 2006. With its recent acquisition of Chinese electrical leader TCL International, Legrand is one of the few European companies that can boast a 19% market share in China. Its tremendous growth prospects, coupled with its unique positioning and larger size than its counterparts, made it a very sought after investment. The offering was oversubscribed (30 times) and the surge in first day demand pushed the price of the share beyond the limits allowed by the stock exchange, forcing the trading to be suspended for 15 minutes before closing up 18% at the end of the day. The company raised €972m at the IPO, giving it a market capitalisation of €5.4bn. Another €129m has been raised following the exercise of the over-allotment option. Legrand had been publicly quoted prior to 2001, and a number of analysts and fund managers remembered the company well.

Media Tree coordinated the two- team, two-week roadshow across Europe and the U.S. The teams overlapped in all the main cities but split in order to cover as many financial centres as possible to ground their IR presence for the medium-term. Having been public for a long time, the Finance Department understood the importance of using a large scale roadshow to promote the IR team for both the short and the long run.