Media Tree was appointed to provide the following services:

Advise on the strategy to ensure maximum attendance from a targeted community with pro-active individual calls and follow-up. Our team was on standby 24/7 to assist delegates during the pre-production period.

Design and manage a bespoke dedicated website with online registration and tracking facility – it was the first time the IR team used this tool for one of their events

Organise the complex execution of the first-ever investor site visit of an FT operational centre: production (staging and live video feed to overcome noise/space constraints), simultaneous translation (over 6 frequencies), logistics (100 investors, 8 workshops and strictly 2 hours only – timing was to-the-minute) and branding and signposting (designed icons and schemes for detailed explanation of each workshop)

Manage all logistics and production behind the extra-curricular events to favour France Telecom Senior Management and investor community discussions  - an evening reception at the ‘Cercle de l’Union Interalliée’ featuring the performance of a jazz group

Take care of the coordination of all the teams involved in the plenary session as well as all logistics during the 2 days

Script, produce and edit a 4-minute, high-definition, subtitled film to capture investors’ feedback on the event and on the Group

Manage all feedback, including detailed statistics benchmarking the success of the components